Revolutionizing the Beer Market: Snow Lion Beer

Unleashing the Power of Design in the Alcohol Industry

When Snow Beer decided to extend its high-end product line, the brand sought to create a design that would resonate with young, social, and outgoing consumers frequenting bars, taverns, and nightclubs. The result was Snow Lion Beer, a premium Weissbier, or white beer, that successfully combines aesthetic appeal with marketing savvy.

What sets Snow Lion Beer apart is its unique visual representation of a lion, a new branding image for the company. The illustration, created by two artists to incorporate two distinct personalities, is not absolutely symmetrical, offering a different mood on each side of the bottle. This clever design strategy was intended to reflect the transformative experience of enjoying the beer.

The design process was not without its challenges. The team had to ensure that every line of the intricate illustration could be clearly printed on the bottle. Additionally, they had to navigate the challenge of making a Chinese beer stand out in a nightclub market dominated by foreign brands. The goal was to create a design rich enough to elevate the beer to a high-end product line.

Extensive online research was conducted to understand the taste preferences of the target market. The design team also drew on historical background and modern aesthetics to create a fresh, appealing image for the product. The result is a design that encourages consumers to enjoy life, make friends, and let loose.

The Snow Lion Beer design was completed in Shenzhen and produced in Shanghai within a three-month timeframe. The design team, led by Tiger Pan and Dong Yan, successfully created a product that is not only visually appealing but also conveys a compelling story. The design was so successful that it was awarded the Golden A' Packaging Design Award in 2019, a testament to its outstanding creativity and impact.

In conclusion, the design of Snow Lion Beer is a testament to the power of thoughtful, well-researched design in transforming a product's image and market positioning. It serves as a shining example of how design can be used to tell a story, connect with consumers on a deeper level, and ultimately, drive business success.